When I start working with most clients, they are usually just winging it, as I used to. They have a great product and brand, but they lack a clear marketing strategy and structure or accountability to what they are doing. Does this sound familiar? I want to help you change that. Having a clear, achievable marketing strategy can make or break your business.

Here are my top 10 tips on how to get your business firing:

  1. Get your positive attitude on. It all starts with a great mindset. If it’s off, everything else has a knock-on effect. Start your Monday off with some alone time, writing down what exactly it is you wish to achieve. Check in with this list weekly and make changes as necessary. Move daily, meditate, and fuel your body with good nutrition and enough sleep. Commit to making one change each week to better your mindset.
  2. Create your story. Brainstorm your story. How are you going to tell it in a way that people will relate to you and your business? Remember, people do not buy goods and services; they buy relations, stories, and magic.
  3. Set clear objectives. The key to successful marketing is to know precisely what you are going to achieve. Break it down month by month with a subject that speaks to your audience for that given time or season. Include realistic figures you believe you are going to achieve and stick to the time plan with small broken down week by week tasks.
  4. Define your target audience. No matter what your product is, you need to know who your customers are and why they come to you. Knowing this will help you define your target audience: Who are they? What do they like about your business? What do they like?
  5. Evaluate the competition. Take a look at your competitors and identify why you are unique. Investigate the competition, compare what they do to your business, and create a Unique Selling Point for your business.
  6. Set a budget. How much can you afford? Setting and sticking to a budget allows you to create practical campaigns and stops you from getting carried away with ideas you may never get a return on your investment. Estimate the amount of potential business, look at the whole year, work out possible returns, and only spend what you can afford. Consider cash flow.
  7. Define your communication channels. How are you going to reach your audience? Consider all options, find out rough costs for all channels, and narrow it down to the few you want to pursue.
  8. Develop the right messaging. Effective messaging is key. Your offer, how you describe it, and any deadlines will have a high impact on the response you will get. Promote one clear idea, grab attention, and always have a call to action. Test, test, test.
  9. Project the right image. The best offer or message won’t be attractive if it’s not presented well. What does your brand stand for? What makes it appealing to potential customers? Are you proud of what you are putting out there? Test it on someone in your target audience and don’t cut corners.
  10. Measure and monitor. Stay up to date with the results from every campaign and take a look at what you have achieved. Has it been effective? What benefits has it created? Did you make a profit?

Does all this sound overwhelming? Well it doesn’t need to, lock in for your complementary 15 minute discovery session HERE to see how I can help you.